Why choose to spend your limited advertising dollars on pre-movie advertising? Here are just a few reasons:
HIGH TRAFFIC
Each screen averages up to 2000+ viewers each week. The local 10 screen theater can see over 20,000 people each week come through the doors. Studies show that 80% of the audience are adults with disposable income. Not only are they active and educated, but most of them live, work and shop within minutes of the theater they are sitting in when they see your ad.
CAPTIVE AUDIENCE
The audience in a movie theater is in a relaxed state of mind and is receptive to the images on screen. They do not have the ability to change the channel, they will not leave their seats, and they are, in effect, bolted to the floor facing your ad. The trivia program is designed to be both interactive and entertaining, keeping the attention of the audience. Movie theater patrons are truly a captive audience!
REPETITION OF IMAGES
Each of your images is displayed for 11 seconds at a time, a minimum of three times before the movie begins. In just one 15-18 minute period, a viewer can get as much exposure to your business as if they had just read 3 of your newspaper ads or seen 3 of your television commercials. In a world where repetition often equals marketing success, it's nice to know that 1/4 of the United States buying population is going to the movies at least once every month and seeing your ad up to three times with every theater visit.
